Critical Review: Primo Brands (PRMB) versus Its Rivals

Primo Brands (NYSE:PRMB) is one of 18 public companies in the “Bottled & canned soft drinks” industry, but how does it weigh in compared to its peers? We will compare Primo Brands to related businesses based on the strength of its dividends, profitability, risk, earnings, institutional ownership, valuation and analyst recommendations.

Dividends

Primo Brands pays an annual dividend of $0.36 per share and has a dividend yield of 1.2%. Primo Brands pays out 22.4% of its earnings in the form of a dividend. As a group, “Bottled & canned soft drinks” companies pay a dividend yield of 1.0% and pay out 19.1% of their earnings in the form of a dividend.

Insider & Institutional Ownership

87.7% of Primo Brands shares are held by institutional investors. Comparatively, 48.3% of shares of all “Bottled & canned soft drinks” companies are held by institutional investors. 2.5% of Primo Brands shares are held by company insiders. Comparatively, 14.5% of shares of all “Bottled & canned soft drinks” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Primo Brands and its peers gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Primo Brands	$4.79 billion	$238.10 million	18.92
Primo Brands Competitors	$72.35 billion	$732.69 million	16.44

Primo Brands’ peers have higher revenue and earnings than Primo Brands. Primo Brands is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Primo Brands and its peers, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primo Brands	0	0	1	0	3.00
Primo Brands Competitors	190	653	1219	114	2.58

Primo Brands currently has a consensus price target of $33.00, suggesting a potential upside of 8.34%. As a group, “Bottled & canned soft drinks” companies have a potential upside of 26.72%. Given Primo Brands’ peers higher possible upside, analysts clearly believe Primo Brands has less favorable growth aspects than its peers.

Profitability

This table compares Primo Brands and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Primo Brands	13.63%	8.80%	3.62%
Primo Brands Competitors	9.09%	19.71%	7.31%

Volatility and Risk

Primo Brands has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, Primo Brands’ peers have a beta of 0.90, indicating that their average share price is 10% less volatile than the S&P 500.

Summary

Primo Brands peers beat Primo Brands on 8 of the 15 factors compared.

About Primo Brands

Primo Water Corporation is a leading pure-play water solutions provider in North America and Europe. Primo operates largely under a recurring razor/razorblade revenue model. The razor in Primo’s revenue model is its industry leading line-up of sleek and innovative water dispensers, which are sold through major retailers and online at various price points or leased to customers. The dispensers help increase household penetration, which drives recurring purchases of Primo’s razorblade offering. Primo’s razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill. Primo’s water solutions expand consumer access to purified, spring and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution. Primo is committed to its water stewardship standards and is proud to partner with the International Bottled Water Association in North America as well as with Watercoolers Europe.