StockNews.com Begins Coverage on comScore (NASDAQ:SCOR)

Equities researchers at StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a research report issued on Wednesday. The brokerage set a “buy” rating on the stock.

Several other analysts have also commented on SCOR. Needham & Company LLC cut their price objective on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a report on Wednesday, August 7th. Craig Hallum reaffirmed a “hold” rating and issued a $8.00 price objective (down previously from $18.00) on shares of comScore in a report on Thursday, August 29th.

comScore Stock Down 1.9 %

Shares of SCOR opened at $7.64 on Wednesday. The business’s 50 day moving average price is $6.73 and its 200-day moving average price is $9.54. comScore has a 52 week low of $4.89 and a 52 week high of $20.97. The stock has a market cap of $37.37 million, a P/E ratio of -0.35 and a beta of 1.13.

Institutional Trading of comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. raised its stake in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the 1st quarter, according to its most recent disclosure with the SEC. The firm owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 as of its most recent SEC filing. Institutional investors and hedge funds own 42.15% of the company’s stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.