Critical Review: Rooshine (RSAU) versus The Competition

Rooshine (OTCMKTS:RSAU) is one of 29 public companies in the “Help supply services” industry, but how does it weigh in compared to its peers? We will compare Rooshine to related companies based on the strength of its risk, profitability, earnings, institutional ownership, dividends, analyst recommendations and valuation.

Analyst Recommendations

This is a breakdown of current recommendations for Rooshine and its peers, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rooshine	0	0	0	0	N/A
Rooshine Competitors	106	639	1175	107	2.63

As a group, “Help supply services” companies have a potential upside of 24.10%. Given Rooshine’s peers higher possible upside, analysts plainly believe Rooshine has less favorable growth aspects than its peers.

Insider & Institutional Ownership

60.6% of shares of all “Help supply services” companies are held by institutional investors. 17.4% of shares of all “Help supply services” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Risk & Volatility

Rooshine has a beta of 0.16, meaning that its share price is 84% less volatile than the S&P 500. Comparatively, Rooshine’s peers have a beta of 1.13, meaning that their average share price is 13% more volatile than the S&P 500.

Profitability

This table compares Rooshine and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rooshine	N/A	N/A	N/A
Rooshine Competitors	-1.79%	-16.23%	1.36%

Earnings and Valuation

This table compares Rooshine and its peers top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Rooshine	$150,000.00	-$670,000.00	-13.59
Rooshine Competitors	$3.34 billion	$67.45 million	17.73

Rooshine’s peers have higher revenue and earnings than Rooshine. Rooshine is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Summary

Rooshine peers beat Rooshine on 8 of the 10 factors compared.

About Rooshine

Choose Rain, Inc. collects, purifies, and filters rainwater into bottled drinking water. It serves its water to art shows, business meetings, college reunions, conventions, family reunions, festivals, golf tournaments, high school reunions, parades, parties/weddings, and sporting events. The company offers products through stores, small boutique locations, and its online store. The company was incorporated in 1998 and is based in Ormond Beach, Florida.