Baozun Inc. (NASDAQ:BZUN) Short Interest Update

Baozun Inc. (NASDAQ:BZUN) was the target of a significant drop in short interest in September. As of September 15th, there was short interest totalling 1,030,000 shares, a drop of 5.5% from the August 31st total of 1,090,000 shares. Currently, 1.8% of the company’s stock are short sold. Based on an average trading volume of 278,400 shares, the short-interest ratio is presently 3.7 days.

Institutional Inflows and Outflows

A number of hedge funds have recently made changes to their positions in the stock. Cetera Advisors LLC bought a new stake in Baozun during the first quarter worth approximately $35,000. Virtu Financial LLC bought a new stake in shares of Baozun during the 1st quarter worth $48,000. Marshall Wace LLP acquired a new position in Baozun in the 2nd quarter valued at $55,000. Mackenzie Financial Corp bought a new position in Baozun in the 2nd quarter worth $165,000. Finally, Dimensional Fund Advisors LP lifted its position in Baozun by 23.4% during the 2nd quarter. Dimensional Fund Advisors LP now owns 620,450 shares of the technology company’s stock worth $1,452,000 after acquiring an additional 117,502 shares during the last quarter. Institutional investors and hedge funds own 47.29% of the company’s stock.

Baozun Stock Up 2.0 %

NASDAQ BZUN opened at $3.65 on Wednesday. The stock has a market capitalization of $222.93 million, a PE ratio of -6.08 and a beta of 0.32. Baozun has a 12-month low of $1.90 and a 12-month high of $3.79. The company has a 50 day moving average price of $2.45 and a two-hundred day moving average price of $2.53.

Baozun (NASDAQ:BZUN) last released its quarterly earnings data on Wednesday, August 28th. The technology company reported ($0.07) earnings per share (EPS) for the quarter. The business had revenue of $329.01 million during the quarter. Baozun had a negative net margin of 3.02% and a negative return on equity of 6.38%.

Wall Street Analyst Weigh In

Separately, CLSA downgraded Baozun from an “outperform” rating to a “hold” rating and lowered their target price for the company from $2.80 to $2.20 in a research note on Friday, August 30th.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.