Head to Head Contrast: Ispire Technology (NASDAQ:ISPR) vs. Electronic Cigarettes International Group (OTCMKTS:ECIG)

Electronic Cigarettes International Group (OTCMKTS:ECIG) and Ispire Technology (NASDAQ:ISPR) are both small-cap consumer non-durables companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, dividends, valuation and analyst recommendations.

Profitability

This table compares Electronic Cigarettes International Group and Ispire Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Electronic Cigarettes International Group	N/A	N/A	N/A
Ispire Technology	-8.79%	-34.23%	-11.51%

Institutional and Insider Ownership

5.0% of Ispire Technology shares are owned by institutional investors. 66.2% of Ispire Technology shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings for Electronic Cigarettes International Group and Ispire Technology, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Electronic Cigarettes International Group	0	0	0	0	N/A
Ispire Technology	0	0	1	1	3.50

Ispire Technology has a consensus price target of $12.50, indicating a potential upside of 101.45%. Given Ispire Technology’s higher probable upside, analysts plainly believe Ispire Technology is more favorable than Electronic Cigarettes International Group.

Earnings and Valuation

This table compares Electronic Cigarettes International Group and Ispire Technology”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Electronic Cigarettes International Group	N/A	N/A	N/A	N/A	N/A
Ispire Technology	$151.91 million	2.30	-$6.10 million	($0.24)	-25.85

Electronic Cigarettes International Group has higher earnings, but lower revenue than Ispire Technology.

Summary

Ispire Technology beats Electronic Cigarettes International Group on 6 of the 9 factors compared between the two stocks.

About Electronic Cigarettes International Group

Electronic Cigarettes International Group Ltd. engages in the marketing and distribution of vaping products and electronic cigarettes. Its brand portfolio include VAPESTICK, FIN, Victory, GreenStix, VIP, E-CIG, and Pro Vapor. The company was founded by Marc Hardgrove on May 19, 2004 and is headquartered in Golden, CO.

About Ispire Technology

Ispire Technology Inc. researches, develops, designs, commercializes, sales, markets, and distributes e-cigarettes and cannabis vaping products worldwide. The company was founded in 2019 and is based in Los Angeles, California. Ispire Technology Inc. operates as a subsidiary of Pride Worldwide Investment Limited.