comScore (NASDAQ:SCOR) Now Covered by StockNews.com

StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a report published on Thursday morning. The brokerage issued a hold rating on the stock.

comScore Stock Performance

Shares of NASDAQ SCOR opened at $6.06 on Thursday. The company has a market cap of $29.64 million, a PE ratio of -0.28 and a beta of 1.17. The business has a 50-day simple moving average of $6.69 and a two-hundred day simple moving average of $6.81. comScore has a fifty-two week low of $4.89 and a fifty-two week high of $20.42.

Institutional Investors Weigh In On comScore

Institutional investors have recently added to or reduced their stakes in the business. Squarepoint Ops LLC acquired a new stake in comScore in the fourth quarter worth about $99,000. Heron Bay Capital Management acquired a new stake in comScore in the fourth quarter worth about $160,000. Renaissance Technologies LLC raised its stake in shares of comScore by 10.0% in the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after purchasing an additional 4,115 shares during the last quarter. Finally, Clune & Associates LTD. purchased a new position in shares of comScore in the fourth quarter worth about $740,000. Institutional investors and hedge funds own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.