Roku (NASDAQ:ROKU) Stock Price Down 0.9% – Time to Sell?

Shares of Roku, Inc. (NASDAQ:ROKU) dropped 0.9% during mid-day trading on Thursday . The company traded as low as $91.02 and last traded at $91.59. Approximately 1,001,351 shares changed hands during mid-day trading, a decline of 73% from the average daily volume of 3,696,046 shares. The stock had previously closed at $92.41.

Analyst Upgrades and Downgrades

ROKU has been the subject of a number of recent analyst reports. Baird R W raised shares of Roku from a “hold” rating to a “strong-buy” rating in a research report on Monday, November 18th. Loop Capital upped their price objective on shares of Roku from $70.00 to $80.00 and gave the stock a “hold” rating in a research report on Monday, December 9th. Citigroup upped their price objective on shares of Roku from $70.00 to $103.00 and gave the stock a “neutral” rating in a research report on Thursday. UBS Group upped their price objective on shares of Roku from $73.00 to $90.00 and gave the stock a “neutral” rating in a research report on Friday, February 14th. Finally, JMP Securities increased their target price on shares of Roku from $95.00 to $115.00 and gave the company a “market outperform” rating in a research report on Friday, February 14th. Two investment analysts have rated the stock with a sell rating, six have assigned a hold rating, fourteen have assigned a buy rating and two have given a strong buy rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $96.00.

Roku Stock Performance

The firm has a market capitalization of $12.97 billion, a PE ratio of -99.84 and a beta of 2.05. The company’s 50 day simple moving average is $81.67 and its 200-day simple moving average is $74.99.

Roku (NASDAQ:ROKU) last posted its earnings results on Thursday, February 13th. The company reported ($0.24) earnings per share (EPS) for the quarter, topping the consensus estimate of ($0.44) by $0.20. Roku had a negative net margin of 3.15% and a negative return on equity of 5.34%. The business had revenue of $1.20 billion for the quarter, compared to analysts’ expectations of $1.15 billion. On average, equities research analysts forecast that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other Roku news, CEO Anthony J. Wood sold 25,000 shares of the stock in a transaction that occurred on Friday, February 14th. The shares were sold at an average price of $100.40, for a total value of $2,510,000.00. Following the sale, the chief executive officer now directly owns 26,538 shares in the company, valued at $2,664,415.20. This represents a 48.51 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CFO Dan Jedda sold 1,000 shares of the firm’s stock in a transaction on Monday, December 16th. The shares were sold at an average price of $82.73, for a total transaction of $82,730.00. Following the sale, the chief financial officer now owns 64,555 shares in the company, valued at approximately $5,340,635.15. This trade represents a 1.53 % decrease in their position. The disclosure for this sale can be found here. Insiders have sold 109,421 shares of company stock worth $9,660,786 in the last three months. 13.98% of the stock is currently owned by corporate insiders.

Institutional Trading of Roku

Several institutional investors and hedge funds have recently made changes to their positions in the stock. Farther Finance Advisors LLC raised its position in shares of Roku by 23.9% during the 4th quarter. Farther Finance Advisors LLC now owns 627 shares of the company’s stock valued at $47,000 after buying an additional 121 shares in the last quarter. Cerity Partners LLC raised its position in shares of Roku by 0.5% during the 4th quarter. Cerity Partners LLC now owns 26,679 shares of the company’s stock valued at $1,984,000 after buying an additional 145 shares in the last quarter. GS Investments Inc. raised its position in shares of Roku by 33.4% during the 3rd quarter. GS Investments Inc. now owns 587 shares of the company’s stock valued at $44,000 after buying an additional 147 shares in the last quarter. PFG Investments LLC raised its position in shares of Roku by 3.7% during the 3rd quarter. PFG Investments LLC now owns 4,157 shares of the company’s stock valued at $310,000 after buying an additional 150 shares in the last quarter. Finally, True Vision MN LLC grew its holdings in shares of Roku by 3.1% during the 3rd quarter. True Vision MN LLC now owns 5,018 shares of the company’s stock valued at $375,000 after purchasing an additional 152 shares during the last quarter. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.