Taboola.com (NASDAQ:TBLA – Get Free Report) and Sportradar Group (NASDAQ:SRAD – Get Free Report) are both computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, risk, analyst recommendations, valuation, institutional ownership, profitability and earnings.
Volatility and Risk
Taboola.com has a beta of 1.33, meaning that its stock price is 33% more volatile than the S&P 500. Comparatively, Sportradar Group has a beta of 2.19, meaning that its stock price is 119% more volatile than the S&P 500.
Profitability
This table compares Taboola.com and Sportradar Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Taboola.com | -1.96% | -1.68% | -1.04% |
| Sportradar Group | 5.61% | 6.69% | 2.63% |
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Taboola.com | 0 | 3 | 3 | 0 | 2.50 |
| Sportradar Group | 0 | 1 | 8 | 0 | 2.89 |
Taboola.com presently has a consensus price target of $4.50, suggesting a potential upside of 54.11%. Sportradar Group has a consensus price target of $24.67, suggesting a potential upside of 10.51%. Given Taboola.com’s higher probable upside, research analysts clearly believe Taboola.com is more favorable than Sportradar Group.
Institutional & Insider Ownership
42.9% of Taboola.com shares are owned by institutional investors. 22.4% of Taboola.com shares are owned by insiders. Comparatively, 85.0% of Sportradar Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares Taboola.com and Sportradar Group”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Taboola.com | $1.77 billion | 0.49 | -$82.04 million | ($0.01) | -292.00 |
| Sportradar Group | $1.11 billion | 22.42 | $37.51 million | $0.12 | 186.00 |
Sportradar Group has lower revenue, but higher earnings than Taboola.com. Taboola.com is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.
Summary
Sportradar Group beats Taboola.com on 11 of the 14 factors compared between the two stocks.
About Taboola.com
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.
About Sportradar Group
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
Receive News & Ratings for Taboola.com Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Taboola.com and related companies with MarketBeat.com's FREE daily email newsletter.
