ASOS (LON:ASC) Trading Up 18.4% – Should You Buy?

ASOS Plc (LON:ASC)’s share price shot up 18.4% during mid-day trading on Saturday . The stock traded as high as GBX 318.60 ($4.11) and last traded at GBX 301.80 ($3.90). 1,883,284 shares changed hands during trading, an increase of 268% from the average session volume of 511,206 shares. The stock had previously closed at GBX 255 ($3.29).

Analysts Set New Price Targets

Separately, Shore Capital raised ASOS to a “buy” rating in a research report on Friday. One equities research analyst has rated the stock with a sell rating, two have issued a hold rating and three have assigned a buy rating to the company’s stock. Based on data from MarketBeat.com, ASOS has a consensus rating of “Hold” and a consensus price target of GBX 391 ($5.05).

ASOS Stock Up 18.4 %

The stock has a 50-day moving average of GBX 352.73 and a 200 day moving average of GBX 384.02. The company has a quick ratio of 0.39, a current ratio of 1.61 and a debt-to-equity ratio of 187.55. The company has a market capitalization of £361.77 million, a PE ratio of -1.07, a P/E/G ratio of -1.26 and a beta of 2.86.

ASOS Company Profile

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.