Family Firm Inc. Buys New Position in Salesforce, Inc. (NYSE:CRM)

Family Firm Inc. purchased a new stake in Salesforce, Inc. (NYSE:CRM) in the fourth quarter, according to its most recent Form 13F filing with the SEC. The institutional investor purchased 686 shares of the CRM provider’s stock, valued at approximately $230,000.

Several other large investors also recently made changes to their positions in CRM. Infrastructure Capital Advisors LLC purchased a new stake in shares of Salesforce during the third quarter valued at $27,000. Arlington Trust Co LLC boosted its holdings in shares of Salesforce by 85.1% in the fourth quarter. Arlington Trust Co LLC now owns 87 shares of the CRM provider’s stock worth $29,000 after buying an additional 40 shares during the period. Compass Financial Services Inc purchased a new position in shares of Salesforce in the fourth quarter worth approximately $30,000. Asset Planning Inc acquired a new stake in shares of Salesforce during the fourth quarter valued at approximately $31,000. Finally, Collier Financial purchased a new stake in shares of Salesforce in the 4th quarter valued at approximately $32,000. Institutional investors own 80.43% of the company’s stock.

Salesforce Trading Up 3.0 %

Salesforce stock opened at $279.76 on Friday. Salesforce, Inc. has a 12 month low of $212.00 and a 12 month high of $369.00. The stock has a market cap of $268.85 billion, a price-to-earnings ratio of 46.01, a price-to-earnings-growth ratio of 2.58 and a beta of 1.35. The business has a 50 day moving average price of $318.03 and a two-hundred day moving average price of $309.01. The company has a quick ratio of 1.11, a current ratio of 1.11 and a debt-to-equity ratio of 0.14.

Insider Activity at Salesforce

In other Salesforce news, Director Robin L. Washington acquired 1,695 shares of Salesforce stock in a transaction dated Friday, February 28th. The stock was bought at an average cost of $294.61 per share, with a total value of $499,363.95. Following the acquisition, the director now owns 43,445 shares of the company’s stock, valued at approximately $12,799,331.45. The trade was a 4.06 % increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CFO Amy E. Weaver sold 6,221 shares of the company’s stock in a transaction dated Monday, March 3rd. The shares were sold at an average price of $301.00, for a total transaction of $1,872,521.00. Following the completion of the sale, the chief financial officer now directly owns 46,750 shares in the company, valued at approximately $14,071,750. The trade was a 11.74 % decrease in their position. The disclosure for this sale can be found here. Over the last ninety days, insiders sold 1,108,793 shares of company stock worth $383,156,227. 3.20% of the stock is owned by corporate insiders.

Wall Street Analyst Weigh In

CRM has been the topic of several recent analyst reports. KeyCorp raised shares of Salesforce from a “sector weight” rating to an “overweight” rating and set a $440.00 target price on the stock in a research note on Friday, December 13th. The Goldman Sachs Group increased their price objective on Salesforce from $360.00 to $400.00 and gave the stock a “buy” rating in a research note on Wednesday, December 4th. Bank of America lowered their target price on Salesforce from $440.00 to $400.00 and set a “buy” rating on the stock in a research note on Thursday, February 27th. JMP Securities reissued a “market outperform” rating and issued a $450.00 price target on shares of Salesforce in a research report on Wednesday, December 18th. Finally, Wedbush reiterated an “outperform” rating and issued a $425.00 price objective on shares of Salesforce in a research note on Wednesday, December 18th. Two analysts have rated the stock with a sell rating, five have issued a hold rating, thirty-one have given a buy rating and four have given a strong buy rating to the stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $365.62.

Salesforce Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.