Harley-Davidson (NYSE:HOG) Hits New 12-Month Low – Should You Sell?

Harley-Davidson, Inc. (NYSE:HOG) shares hit a new 52-week low on Thursday . The stock traded as low as $23.81 and last traded at $23.96, with a volume of 918523 shares. The stock had previously closed at $24.48.

Wall Street Analysts Forecast Growth

Several research analysts have weighed in on the stock. Citigroup lowered their target price on shares of Harley-Davidson from $31.00 to $29.00 and set a “neutral” rating on the stock in a research report on Thursday, February 6th. Morgan Stanley lowered their target price on shares of Harley-Davidson from $33.00 to $31.00 and set an “equal weight” rating on the stock in a research report on Thursday, February 6th. Bank of America lowered their price target on shares of Harley-Davidson from $40.00 to $35.00 and set a “buy” rating on the stock in a research report on Thursday, January 30th. DA Davidson lowered their price target on shares of Harley-Davidson from $39.00 to $31.00 and set a “buy” rating on the stock in a research report on Tuesday, February 4th. Finally, StockNews.com upgraded shares of Harley-Davidson from a “sell” rating to a “hold” rating in a research report on Wednesday, November 27th. Six analysts have rated the stock with a hold rating and three have issued a buy rating to the stock. According to MarketBeat, the company presently has an average rating of “Hold” and a consensus target price of $33.57.

Harley-Davidson Stock Performance

The stock’s 50-day moving average is $27.01 and its 200-day moving average is $31.71. The stock has a market cap of $3.07 billion, a price-to-earnings ratio of 7.39, a price-to-earnings-growth ratio of 0.38 and a beta of 1.49. The company has a debt-to-equity ratio of 1.41, a current ratio of 1.40 and a quick ratio of 1.19.

Harley-Davidson (NYSE:HOG) last announced its earnings results on Wednesday, February 5th. The company reported ($0.93) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.65) by ($0.28). Harley-Davidson had a return on equity of 13.64% and a net margin of 9.25%. During the same quarter last year, the business posted $0.18 EPS. Analysts anticipate that Harley-Davidson, Inc. will post 3.44 EPS for the current fiscal year.

Harley-Davidson Increases Dividend

The company also recently announced a quarterly dividend, which was paid on Friday, March 14th. Investors of record on Friday, February 28th were given a dividend of $0.18 per share. The ex-dividend date was Friday, February 28th. This represents a $0.72 dividend on an annualized basis and a yield of 2.93%. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.17. Harley-Davidson’s dividend payout ratio (DPR) is 21.62%.

Insider Buying and Selling

In other Harley-Davidson news, insider Luke Christopher Mansfield sold 3,400 shares of the stock in a transaction that occurred on Thursday, February 13th. The shares were sold at an average price of $25.96, for a total transaction of $88,264.00. Following the transaction, the insider now owns 23,555 shares of the company’s stock, valued at $611,487.80. This trade represents a 12.61 % decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. 0.87% of the stock is owned by company insiders.

Hedge Funds Weigh In On Harley-Davidson

Large investors have recently bought and sold shares of the stock. Venturi Wealth Management LLC raised its stake in Harley-Davidson by 172.0% during the fourth quarter. Venturi Wealth Management LLC now owns 876 shares of the company’s stock worth $26,000 after purchasing an additional 554 shares during the period. Prospera Private Wealth LLC acquired a new position in shares of Harley-Davidson during the 3rd quarter valued at $35,000. Bessemer Group Inc. lifted its holdings in shares of Harley-Davidson by 237.9% during the 4th quarter. Bessemer Group Inc. now owns 1,301 shares of the company’s stock valued at $39,000 after acquiring an additional 916 shares in the last quarter. Mirae Asset Global Investments Co. Ltd. acquired a new position in shares of Harley-Davidson during the 4th quarter valued at $42,000. Finally, Global Retirement Partners LLC lifted its holdings in shares of Harley-Davidson by 84.3% during the 4th quarter. Global Retirement Partners LLC now owns 1,850 shares of the company’s stock valued at $56,000 after acquiring an additional 846 shares in the last quarter. Hedge funds and other institutional investors own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.