comScore, Inc. (NASDAQ:SCOR) Sees Significant Growth in Short Interest

comScore, Inc. (NASDAQ:SCOR) was the recipient of a significant increase in short interest during the month of January. As of January 31st, there was short interest totalling 44,500 shares, an increase of 87.0% from the January 15th total of 23,800 shares. Based on an average daily volume of 34,100 shares, the days-to-cover ratio is presently 1.3 days. Currently, 1.3% of the company’s stock are short sold.

Analyst Ratings Changes

Separately, StockNews.com assumed coverage on comScore in a research report on Tuesday. They set a “hold” rating on the stock.

Hedge Funds Weigh In On comScore

Several hedge funds have recently modified their holdings of SCOR. Heron Bay Capital Management bought a new position in shares of comScore in the fourth quarter valued at approximately $160,000. Renaissance Technologies LLC boosted its position in comScore by 10.0% in the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after purchasing an additional 4,115 shares during the last quarter. Finally, Clune & Associates LTD. bought a new position in comScore in the 4th quarter valued at $740,000. Institutional investors own 42.15% of the company’s stock.

comScore Trading Up 2.0 %

Shares of SCOR traded up $0.14 during trading hours on Thursday, reaching $7.24. 11,032 shares of the stock traded hands, compared to its average volume of 35,174. comScore has a 52 week low of $4.89 and a 52 week high of $20.42. The company has a market cap of $35.40 million, a price-to-earnings ratio of -0.33 and a beta of 1.17. The stock has a fifty day simple moving average of $6.80 and a 200 day simple moving average of $7.16.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.