Booking Holdings Inc. (NASDAQ:BKNG) Shares Sold by Yacktman Asset Management LP

Yacktman Asset Management LP cut its holdings in Booking Holdings Inc. (NASDAQ:BKNG) by 93.8% in the 4th quarter, according to its most recent 13F filing with the SEC. The firm owned 2,159 shares of the business services provider’s stock after selling 32,816 shares during the period. Yacktman Asset Management LP’s holdings in Booking were worth $10,727,000 as of its most recent filing with the SEC.

A number of other institutional investors have also modified their holdings of the business. Sound Income Strategies LLC grew its holdings in shares of Booking by 60.4% during the third quarter. Sound Income Strategies LLC now owns 85 shares of the business services provider’s stock valued at $358,000 after purchasing an additional 32 shares during the last quarter. MEAG MUNICH ERGO Kapitalanlagegesellschaft mbH grew its stake in Booking by 2.0% during the 3rd quarter. MEAG MUNICH ERGO Kapitalanlagegesellschaft mbH now owns 9,930 shares of the business services provider’s stock worth $41,826,000 after buying an additional 191 shares during the last quarter. Thomasville National Bank increased its position in Booking by 1.9% in the third quarter. Thomasville National Bank now owns 11,151 shares of the business services provider’s stock worth $46,969,000 after buying an additional 209 shares during the period. Procyon Advisors LLC lifted its stake in Booking by 1.1% in the third quarter. Procyon Advisors LLC now owns 266 shares of the business services provider’s stock valued at $1,121,000 after buying an additional 3 shares during the last quarter. Finally, Sapient Capital LLC boosted its holdings in shares of Booking by 0.5% during the third quarter. Sapient Capital LLC now owns 7,311 shares of the business services provider’s stock valued at $30,795,000 after acquiring an additional 35 shares during the period. Institutional investors own 92.42% of the company’s stock.

Analyst Upgrades and Downgrades

Several analysts recently weighed in on BKNG shares. UBS Group lifted their price objective on shares of Booking from $5,050.00 to $5,550.00 and gave the company a “buy” rating in a research report on Thursday, October 31st. Baird R W upgraded Booking to a “strong-buy” rating in a research report on Wednesday, November 27th. Royal Bank of Canada increased their price objective on Booking from $3,900.00 to $5,250.00 and gave the stock an “outperform” rating in a report on Friday, November 1st. Jefferies Financial Group lifted their target price on Booking from $4,200.00 to $4,300.00 and gave the company a “hold” rating in a research note on Tuesday, October 22nd. Finally, Mizuho increased their price target on Booking from $5,400.00 to $6,000.00 and gave the stock an “outperform” rating in a research note on Thursday, December 19th. Ten equities research analysts have rated the stock with a hold rating, twenty-one have issued a buy rating and two have issued a strong buy rating to the company. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $5,044.43.

Booking Stock Performance

Shares of NASDAQ:BKNG opened at $4,913.48 on Tuesday. The firm has a 50 day simple moving average of $4,947.51 and a 200 day simple moving average of $4,466.37. Booking Holdings Inc. has a 52 week low of $3,180.00 and a 52 week high of $5,337.24. The company has a market cap of $162.64 billion, a PE ratio of 33.34, a price-to-earnings-growth ratio of 1.65 and a beta of 1.39.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.