DA Davidson Issues Pessimistic Forecast for Harley-Davidson (NYSE:HOG) Stock Price

Harley-Davidson (NYSE:HOG) had its price objective reduced by research analysts at DA Davidson from $39.00 to $31.00 in a research report issued to clients and investors on Tuesday,Benzinga reports. The brokerage currently has a “buy” rating on the stock. DA Davidson’s price objective indicates a potential upside of 15.92% from the company’s previous close.

Several other equities research analysts have also commented on the company. Robert W. Baird cut their price objective on Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating for the company in a research note on Tuesday, December 31st. Bank of America dropped their price objective on shares of Harley-Davidson from $40.00 to $35.00 and set a “buy” rating for the company in a report on Thursday, January 30th. Morgan Stanley downgraded shares of Harley-Davidson from an “overweight” rating to an “equal weight” rating and decreased their price target for the stock from $40.00 to $33.00 in a research note on Tuesday, January 21st. UBS Group lowered their price target on Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating for the company in a report on Thursday, November 7th. Finally, Citigroup cut their price target on Harley-Davidson from $34.00 to $31.00 and set a “neutral” rating on the stock in a research report on Thursday, January 23rd. Six research analysts have rated the stock with a hold rating and three have given a buy rating to the stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Hold” and a consensus price target of $35.14.

Harley-Davidson Stock Performance

HOG traded up $0.27 during trading on Tuesday, reaching $26.74. 310,673 shares of the company’s stock were exchanged, compared to its average volume of 1,987,660. The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25. Harley-Davidson has a 1 year low of $25.60 and a 1 year high of $44.16. The company’s fifty day simple moving average is $30.46 and its 200-day simple moving average is $33.75. The stock has a market capitalization of $3.41 billion, a P/E ratio of 6.02, a price-to-earnings-growth ratio of 0.33 and a beta of 1.46.

Institutional Trading of Harley-Davidson

Institutional investors have recently made changes to their positions in the stock. Hussman Strategic Advisors Inc. purchased a new stake in Harley-Davidson in the 4th quarter worth about $1,898,000. Handelsbanken Fonder AB lifted its holdings in shares of Harley-Davidson by 9.6% during the 4th quarter. Handelsbanken Fonder AB now owns 35,323 shares of the company’s stock worth $1,064,000 after acquiring an additional 3,100 shares during the period. Global Retirement Partners LLC lifted its position in shares of Harley-Davidson by 84.3% during the 4th quarter. Global Retirement Partners LLC now owns 1,850 shares of the company’s stock worth $56,000 after buying an additional 846 shares during the period. Kentucky Retirement Systems Insurance Trust Fund acquired a new stake in shares of Harley-Davidson in the 4th quarter valued at $236,000. Finally, Venturi Wealth Management LLC increased its holdings in Harley-Davidson by 172.0% during the 4th quarter. Venturi Wealth Management LLC now owns 876 shares of the company’s stock valued at $26,000 after purchasing an additional 554 shares in the last quarter. 85.10% of the stock is owned by institutional investors and hedge funds.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.