Head to Head Analysis: 36Kr (NASDAQ:KRKR) & Uber Technologies (NYSE:UBER)

36Kr (NASDAQ:KRKR) and Uber Technologies (NYSE:UBER) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, valuation and dividends.

Profitability

This table compares 36Kr and Uber Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
36Kr	N/A	N/A	N/A
Uber Technologies	10.49%	33.46%	10.55%

Earnings & Valuation

This table compares 36Kr and Uber Technologies”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
36Kr	$47.91 million	0.38	-$12.71 million	($6.00)	-1.57
Uber Technologies	$37.28 billion	3.77	$1.89 billion	$2.01	33.20

Uber Technologies has higher revenue and earnings than 36Kr. 36Kr is trading at a lower price-to-earnings ratio than Uber Technologies, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

0.1% of 36Kr shares are held by institutional investors. Comparatively, 80.2% of Uber Technologies shares are held by institutional investors. 39.4% of 36Kr shares are held by insiders. Comparatively, 3.8% of Uber Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings and target prices for 36Kr and Uber Technologies, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
36Kr	0	0	0	0	0.00
Uber Technologies	0	7	31	1	2.85

Uber Technologies has a consensus target price of $91.08, suggesting a potential upside of 36.51%. Given Uber Technologies’ stronger consensus rating and higher probable upside, analysts plainly believe Uber Technologies is more favorable than 36Kr.

Volatility and Risk

36Kr has a beta of 0.56, suggesting that its stock price is 44% less volatile than the S&P 500. Comparatively, Uber Technologies has a beta of 1.36, suggesting that its stock price is 36% more volatile than the S&P 500.

Summary

Uber Technologies beats 36Kr on 14 of the 15 factors compared between the two stocks.

About 36Kr

36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and industries, timely market updates, thought-provoking editorials, and commentaries, as well as original video and audio content in various industries, such as technology, consumer, retail, healthcare, media and entertainment, and enterprise services. The company's business services include online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals, institutional investors, and enterprises. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.

About Uber Technologies

Uber Technologies, Inc. develops and operates proprietary technology applications in the United States, Canada, Latin America, Europe, the Middle East, Africa, and Asia excluding China and Southeast Asia. It operates through three segments: Mobility, Delivery, and Freight. The Mobility segment connects consumers with a range of transportation modalities, such as ridesharing, carsharing, micromobility, rentals, public transit, taxis, and other modalities; and offers riders in a variety of vehicle types, as well as financial partnerships products and advertising services. The Delivery segment allows to search for and discover restaurants to grocery, alcohol, convenience, and other retails; order a meal or other items; and Uber direct, a white-label Delivery-as-a-Service for retailers and restaurants, as well as advertising. The Freight segment manages transportation and logistics network, which connects shippers and carriers in digital marketplace including carriers upfronts, pricing, and shipment booking; and provides on-demand platform to automate logistics end-to-end transactions for small-and medium-sized business to global enterprises. The company was formerly known as Ubercab, Inc. and changed its name to Uber Technologies, Inc. in February 2011. Uber Technologies, Inc. was founded in 2009 and is headquartered in San Francisco, California.