Harley-Davidson (NYSE:HOG) Sets New 12-Month Low – Here’s What Happened

Harley-Davidson, Inc. (NYSE:HOG) shares reached a new 52-week low during trading on Tuesday . The company traded as low as $27.26 and last traded at $27.40, with a volume of 1000598 shares trading hands. The stock had previously closed at $28.42.

Wall Street Analysts Forecast Growth

A number of equities analysts have weighed in on the stock. Morgan Stanley downgraded shares of Harley-Davidson from an “overweight” rating to an “equal weight” rating and decreased their target price for the company from $40.00 to $33.00 in a research note on Tuesday, January 21st. UBS Group reduced their price target on shares of Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating for the company in a research report on Thursday, November 7th. Citigroup lowered their target price on shares of Harley-Davidson from $34.00 to $31.00 and set a “neutral” rating on the stock in a research note on Thursday, January 23rd. Baird R W cut Harley-Davidson from a “strong-buy” rating to a “hold” rating in a research report on Wednesday, October 2nd. Finally, Bank of America lowered their price objective on shares of Harley-Davidson from $50.00 to $45.00 and set a “buy” rating on the stock in a research note on Tuesday, October 15th. Six investment analysts have rated the stock with a hold rating and three have assigned a buy rating to the company. Based on data from MarketBeat.com, Harley-Davidson has an average rating of “Hold” and an average target price of $39.14.

Harley-Davidson Trading Down 3.4 %

The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25. The company has a 50-day moving average of $31.06 and a 200 day moving average of $34.04. The company has a market cap of $3.50 billion, a PE ratio of 6.18, a price-to-earnings-growth ratio of 0.34 and a beta of 1.48.

Harley-Davidson Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Monday, December 23rd. Investors of record on Tuesday, December 10th were paid a dividend of $0.1725 per share. The ex-dividend date was Tuesday, December 10th. This represents a $0.69 dividend on an annualized basis and a dividend yield of 2.51%. Harley-Davidson’s dividend payout ratio is presently 15.54%.

Insiders Place Their Bets

In other Harley-Davidson news, Director Maryrose Sylvester sold 4,278 shares of the business’s stock in a transaction dated Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total value of $137,965.50. Following the completion of the sale, the director now directly owns 17,687 shares of the company’s stock, valued at $570,405.75. The trade was a 19.48 % decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. 0.87% of the stock is owned by insiders.

Institutional Trading of Harley-Davidson

Several institutional investors and hedge funds have recently made changes to their positions in HOG. Pacer Advisors Inc. lifted its stake in shares of Harley-Davidson by 22,680.0% during the 3rd quarter. Pacer Advisors Inc. now owns 4,182,864 shares of the company’s stock worth $161,166,000 after purchasing an additional 4,164,502 shares during the last quarter. Hotchkis & Wiley Capital Management LLC lifted its position in shares of Harley-Davidson by 559.4% during the third quarter. Hotchkis & Wiley Capital Management LLC now owns 394,680 shares of the company’s stock valued at $15,207,000 after buying an additional 334,830 shares during the last quarter. AQR Capital Management LLC boosted its holdings in shares of Harley-Davidson by 1,179.1% in the 2nd quarter. AQR Capital Management LLC now owns 270,102 shares of the company’s stock valued at $9,048,000 after buying an additional 248,986 shares in the last quarter. Barclays PLC grew its position in shares of Harley-Davidson by 135.7% in the 3rd quarter. Barclays PLC now owns 282,932 shares of the company’s stock worth $10,900,000 after buying an additional 162,899 shares during the last quarter. Finally, JPMorgan Chase & Co. lifted its position in Harley-Davidson by 38.6% during the third quarter. JPMorgan Chase & Co. now owns 533,490 shares of the company’s stock valued at $20,555,000 after acquiring an additional 148,537 shares during the last quarter. 85.10% of the stock is currently owned by institutional investors.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.