6,995 Shares in The Southern Company (NYSE:SO) Acquired by Greenup Street Wealth Management LLC

Greenup Street Wealth Management LLC purchased a new position in The Southern Company (NYSE:SO) during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm purchased 6,995 shares of the utilities provider’s stock, valued at approximately $576,000.

Other institutional investors and hedge funds have also modified their holdings of the company. Retirement Wealth Solutions LLC bought a new stake in shares of Southern during the fourth quarter valued at approximately $25,000. Frazier Financial Advisors LLC raised its position in Southern by 168.1% during the third quarter. Frazier Financial Advisors LLC now owns 311 shares of the utilities provider’s stock valued at $28,000 after purchasing an additional 195 shares during the period. West Branch Capital LLC lifted its stake in shares of Southern by 34.7% in the 3rd quarter. West Branch Capital LLC now owns 501 shares of the utilities provider’s stock valued at $45,000 after purchasing an additional 129 shares during the last quarter. Safe Harbor Fiduciary LLC bought a new position in shares of Southern during the 3rd quarter valued at approximately $49,000. Finally, Quarry LP purchased a new stake in Southern during the 3rd quarter valued at $49,000. Hedge funds and other institutional investors own 64.10% of the company’s stock.

Analyst Ratings Changes

A number of research analysts have weighed in on SO shares. Guggenheim cut shares of Southern from a “buy” rating to a “neutral” rating in a research report on Thursday, January 23rd. Morgan Stanley reduced their price objective on shares of Southern from $88.00 to $85.00 and set an “equal weight” rating on the stock in a research report on Friday, November 22nd. Barclays boosted their target price on Southern from $71.00 to $83.00 and gave the company an “equal weight” rating in a research report on Tuesday, October 15th. BMO Capital Markets reduced their price target on Southern from $99.00 to $97.00 and set an “outperform” rating on the stock in a report on Friday, November 1st. Finally, Scotiabank boosted their price objective on Southern from $96.00 to $98.00 and gave the company a “sector outperform” rating in a report on Thursday, December 12th. One equities research analyst has rated the stock with a sell rating, nine have issued a hold rating and five have issued a buy rating to the company’s stock. According to data from MarketBeat.com, Southern presently has a consensus rating of “Hold” and a consensus price target of $90.14.

Insider Buying and Selling at Southern

In other news, EVP Martin Bernard Davis sold 1,170 shares of the business’s stock in a transaction dated Thursday, December 5th. The stock was sold at an average price of $85.90, for a total value of $100,503.00. Following the completion of the transaction, the executive vice president now owns 88,393 shares of the company’s stock, valued at $7,592,958.70. The trade was a 1.31 % decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Company insiders own 0.18% of the company’s stock.

Southern Stock Performance

Shares of Southern stock opened at $86.59 on Tuesday. The Southern Company has a one year low of $65.80 and a one year high of $94.45. The company has a 50-day simple moving average of $84.28 and a two-hundred day simple moving average of $86.50. The company has a debt-to-equity ratio of 1.66, a quick ratio of 0.66 and a current ratio of 0.91. The company has a market capitalization of $94.87 billion, a PE ratio of 20.14, a P/E/G ratio of 2.81 and a beta of 0.52.

Southern (NYSE:SO) last announced its quarterly earnings data on Thursday, October 31st. The utilities provider reported $1.43 EPS for the quarter, beating the consensus estimate of $1.33 by $0.10. Southern had a net margin of 17.87% and a return on equity of 12.78%. The firm had revenue of $7.27 billion during the quarter, compared to analyst estimates of $7.14 billion. During the same period last year, the firm posted $1.42 EPS. Southern’s revenue was up 4.2% on a year-over-year basis. Research analysts expect that The Southern Company will post 4.04 EPS for the current fiscal year.

Southern Profile

The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. The company also develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, gas distribution operations, and gas pipeline investments operations.