Short Interest in Baozun Inc. (NASDAQ:BZUN) Grows By 34.5%

Baozun Inc. (NASDAQ:BZUN) saw a large increase in short interest in the month of December. As of December 31st, there was short interest totalling 878,200 shares, an increase of 34.5% from the December 15th total of 652,900 shares. Based on an average daily volume of 655,000 shares, the short-interest ratio is presently 1.3 days. Approximately 1.6% of the company’s shares are sold short.

Analyst Upgrades and Downgrades

Several brokerages have recently issued reports on BZUN. StockNews.com raised Baozun from a “hold” rating to a “buy” rating in a research report on Friday. Citigroup lifted their price target on shares of Baozun from $3.90 to $4.20 and gave the company a “buy” rating in a research report on Tuesday, November 26th.

Baozun Stock Performance

Shares of BZUN stock opened at $2.88 on Friday. The company has a market capitalization of $177.29 million, a price-to-earnings ratio of -5.33 and a beta of 0.31. Baozun has a one year low of $1.92 and a one year high of $4.38. The company’s 50-day moving average is $2.77 and its 200 day moving average is $2.76.

Institutional Trading of Baozun

A number of institutional investors have recently made changes to their positions in BZUN. QRG Capital Management Inc. bought a new stake in shares of Baozun in the third quarter worth $50,000. Wolverine Trading LLC boosted its position in Baozun by 42.5% in the third quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company’s stock worth $52,000 after purchasing an additional 4,545 shares during the last quarter. Marshall Wace LLP bought a new stake in shares of Baozun during the 2nd quarter valued at about $55,000. SG Americas Securities LLC purchased a new stake in shares of Baozun during the 3rd quarter valued at about $69,000. Finally, Quadrature Capital Ltd purchased a new stake in shares of Baozun during the 3rd quarter valued at about $148,000. Hedge funds and other institutional investors own 47.29% of the company’s stock.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.