Analyzing BRC (NYSE:BRCC) & Heritage Distilling (NASDAQ:CASK)

BRC (NYSE:BRCC) and Heritage Distilling (NASDAQ:CASK) are both small-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, valuation, analyst recommendations, institutional ownership, profitability and earnings.

Earnings & Valuation

This table compares BRC and Heritage Distilling”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BRC	$405.26 million	1.62	-$16.75 million	($0.08)	-38.50
Heritage Distilling	$7.76 million	0.93	N/A	N/A	N/A

Heritage Distilling has lower revenue, but higher earnings than BRC.

Analyst Ratings

This is a breakdown of current recommendations for BRC and Heritage Distilling, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BRC	0	3	3	0	2.50
Heritage Distilling	0	0	0	0	0.00

BRC presently has a consensus target price of $6.50, indicating a potential upside of 111.04%. Given BRC’s stronger consensus rating and higher probable upside, research analysts plainly believe BRC is more favorable than Heritage Distilling.

Institutional and Insider Ownership

16.3% of BRC shares are held by institutional investors. 73.8% of BRC shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares BRC and Heritage Distilling’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
BRC	-1.22%	23.35%	5.11%
Heritage Distilling	N/A	N/A	N/A

Summary

BRC beats Heritage Distilling on 9 of the 10 factors compared between the two stocks.

About BRC

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel in the United States. The company also produces media content, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through grocery, specialty stores, and other intermediaries; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.

About Heritage Distilling

Heritage Distilling Holding Company Inc. is a craft distiller of premium brands, including whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails. Heritage Distilling Holding Company Inc. is based in GIG HARBOR, Wash.