Lionel F. Conacher Acquires 17,045 Shares of Better Choice Company Inc. (NASDAQ:BTTR) Stock

Better Choice Company Inc. (NASDAQ:BTTR) Director Lionel F. Conacher purchased 17,045 shares of the business’s stock in a transaction dated Tuesday, September 5th. The shares were purchased at an average price of $6.97 per share, for a total transaction of $118,803.65. Following the acquisition, the director now owns 23,814 shares of the company’s stock, valued at approximately $165,983.58. The trade was a 251.81 % increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website.

Better Choice Price Performance

Shares of Better Choice stock traded up $0.28 during trading on Thursday, hitting $2.56. The stock had a trading volume of 80,379 shares, compared to its average volume of 155,529. The stock has a market cap of $4.95 million, a PE ratio of -0.12 and a beta of 0.73. Better Choice Company Inc. has a 12 month low of $1.58 and a 12 month high of $16.28. The firm’s fifty day simple moving average is $1.99 and its 200-day simple moving average is $2.64.

Analyst Upgrades and Downgrades

Separately, ThinkEquity started coverage on shares of Better Choice in a report on Monday, September 16th. They issued a “buy” rating and a $10.00 target price for the company.

Institutional Investors Weigh In On Better Choice

An institutional investor recently bought a new position in Better Choice stock. Sanctuary Advisors LLC bought a new position in Better Choice Company Inc. (NASDAQ:BTTR) in the third quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund bought 14,823 shares of the company’s stock, valued at approximately $31,000. Sanctuary Advisors LLC owned approximately 0.77% of Better Choice as of its most recent filing with the Securities and Exchange Commission (SEC). Institutional investors and hedge funds own 12.64% of the company’s stock.

Better Choice Company Profile

Better Choice Company Inc operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews.