Baozun Inc. (NASDAQ:BZUN) Sees Large Decrease in Short Interest

Baozun Inc. (NASDAQ:BZUN) was the target of a large drop in short interest in November. As of November 30th, there was short interest totalling 983,800 shares, a drop of 8.9% from the November 15th total of 1,080,000 shares. Based on an average daily volume of 680,300 shares, the short-interest ratio is presently 1.4 days. Approximately 1.8% of the company’s stock are sold short.

Analysts Set New Price Targets

Several equities research analysts recently issued reports on BZUN shares. Citigroup raised their target price on shares of Baozun from $3.90 to $4.20 and gave the stock a “buy” rating in a report on Tuesday, November 26th. CLSA downgraded Baozun from an “outperform” rating to a “hold” rating and dropped their price target for the stock from $2.80 to $2.20 in a research note on Friday, August 30th.

Institutional Inflows and Outflows

Hedge funds have recently made changes to their positions in the stock. Acadian Asset Management LLC increased its position in shares of Baozun by 55.1% during the second quarter. Acadian Asset Management LLC now owns 1,002,018 shares of the technology company’s stock worth $2,335,000 after acquiring an additional 356,096 shares during the period. Barclays PLC grew its stake in Baozun by 2,153.5% in the third quarter. Barclays PLC now owns 160,000 shares of the technology company’s stock worth $573,000 after purchasing an additional 152,900 shares in the last quarter. Dimensional Fund Advisors LP grew its stake in Baozun by 23.4% in the second quarter. Dimensional Fund Advisors LP now owns 620,450 shares of the technology company’s stock worth $1,452,000 after purchasing an additional 117,502 shares in the last quarter. Walleye Capital LLC increased its holdings in Baozun by 203.4% during the 3rd quarter. Walleye Capital LLC now owns 150,441 shares of the technology company’s stock worth $539,000 after purchasing an additional 100,852 shares during the period. Finally, UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC bought a new stake in Baozun during the 3rd quarter valued at $353,000. 47.29% of the stock is currently owned by institutional investors.

Baozun Price Performance

Shares of BZUN traded up $0.89 during mid-day trading on Monday, reaching $3.61. 5,642,925 shares of the company’s stock traded hands, compared to its average volume of 548,605. The stock’s 50-day moving average is $2.94 and its two-hundred day moving average is $2.67. Baozun has a 12 month low of $1.90 and a 12 month high of $4.38. The stock has a market cap of $222.24 million, a P/E ratio of -6.63 and a beta of 0.32.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.