OptimizeRx (NASDAQ:OPRX) versus ARTISTdirect (OTCMKTS:ARTD) Head-To-Head Comparison

OptimizeRx (NASDAQ:OPRX) and ARTISTdirect (OTCMKTS:ARTD) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitability, earnings, dividends and risk.

Profitability

This table compares OptimizeRx and ARTISTdirect’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
OptimizeRx	-27.41%	-4.92%	-3.41%
ARTISTdirect	N/A	N/A	N/A

Analyst Recommendations

This is a summary of current ratings and price targets for OptimizeRx and ARTISTdirect, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
OptimizeRx	0	1	6	0	2.86
ARTISTdirect	0	0	0	0	0.00

OptimizeRx currently has a consensus price target of $10.42, indicating a potential upside of 94.34%. Given OptimizeRx’s stronger consensus rating and higher probable upside, research analysts plainly believe OptimizeRx is more favorable than ARTISTdirect.

Institutional & Insider Ownership

76.5% of OptimizeRx shares are owned by institutional investors. 6.1% of OptimizeRx shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares OptimizeRx and ARTISTdirect”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
OptimizeRx	$71.52 million	1.38	-$17.57 million	($1.33)	-4.03
ARTISTdirect	N/A	N/A	N/A	N/A	N/A

ARTISTdirect has lower revenue, but higher earnings than OptimizeRx.

Summary

OptimizeRx beats ARTISTdirect on 6 of the 9 factors compared between the two stocks.

About OptimizeRx

OptimizeRx Corporation, a digital health technology company, enables care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. It offers various tech-enabled marketing solutions through its Artificial Intelligence-generated Dynamic Audience and Activation Platform, which enables customers to execute traditional marketing campaigns on its proprietary digital point-of-care network, as well as dynamic marketing campaigns that optimize audiences in real time to increase the value of treatment information for healthcare professionals and patients in response to clinical care events. The company was founded in 2006 and is based in Waltham, Massachusetts.

About ARTISTdirect

ARTISTdirect, Inc. operates an online platform that provides music and recorded labels. It offers multi-media content, music news and information, online fan communities, music related commerce, and digital music services. The company also provides iMusic record labels of rock and urban music. ARTISTdirect, Inc. was founded in 1996 and is based in Santa Monica, California.