TruGolf (TRUG) and The Competition Critical Analysis

Profitability

This table compares TruGolf and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	N/A	N/A	-21.06%
TruGolf Competitors	-70.07%	-167.31%	-27.94%

Institutional and Insider Ownership

3.2% of TruGolf shares are held by institutional investors. Comparatively, 49.9% of shares of all “Sporting & athletic goods, not elsewhere classified” companies are held by institutional investors. 37.2% of TruGolf shares are held by company insiders. Comparatively, 19.5% of shares of all “Sporting & athletic goods, not elsewhere classified” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares TruGolf and its competitors revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
TruGolf	$20.35 million	-$360,000.00	-1.29
TruGolf Competitors	$2.83 billion	$65.74 million	1.02

TruGolf’s competitors have higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Volatility & Risk

TruGolf has a beta of -0.67, meaning that its stock price is 167% less volatile than the S&P 500. Comparatively, TruGolf’s competitors have a beta of 1.51, meaning that their average stock price is 51% more volatile than the S&P 500.

Summary

TruGolf competitors beat TruGolf on 5 of the 9 factors compared.

TruGolf Company Profile

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.