UBS Group Cuts Harley-Davidson (NYSE:HOG) Price Target to $35.00

Harley-Davidson (NYSE:HOG) had its price objective dropped by research analysts at UBS Group from $40.00 to $35.00 in a report released on Thursday,Benzinga reports. The brokerage presently has a “neutral” rating on the stock. UBS Group’s price target indicates a potential upside of 6.32% from the company’s previous close.

Several other equities research analysts have also weighed in on HOG. Baird R W lowered shares of Harley-Davidson from a “strong-buy” rating to a “hold” rating in a report on Wednesday, October 2nd. Citigroup dropped their price objective on shares of Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating on the stock in a report on Friday, October 25th. Robert W. Baird lowered shares of Harley-Davidson from an “outperform” rating to a “neutral” rating and dropped their price objective for the stock from $44.00 to $40.00 in a report on Wednesday, October 2nd. Finally, Bank of America dropped their price objective on shares of Harley-Davidson from $50.00 to $45.00 and set a “buy” rating on the stock in a report on Tuesday, October 15th. One investment analyst has rated the stock with a sell rating, four have issued a hold rating and four have assigned a buy rating to the stock. Based on data from MarketBeat, Harley-Davidson has a consensus rating of “Hold” and a consensus target price of $42.57.

Harley-Davidson Trading Down 0.9 %

HOG traded down $0.30 during mid-day trading on Thursday, hitting $32.92. The stock had a trading volume of 1,268,062 shares, compared to its average volume of 1,772,260. The stock’s fifty day simple moving average is $35.56 and its 200-day simple moving average is $35.30. The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25. The firm has a market capitalization of $4.33 billion, a price-to-earnings ratio of 7.42, a price-to-earnings-growth ratio of 0.43 and a beta of 1.46. Harley-Davidson has a 1-year low of $26.35 and a 1-year high of $44.16.

Harley-Davidson declared that its board has authorized a share repurchase plan on Thursday, July 25th that allows the company to repurchase $1.00 billion in shares. This repurchase authorization allows the company to reacquire up to 19.4% of its shares through open market purchases. Shares repurchase plans are usually an indication that the company’s management believes its shares are undervalued.

Insider Activity at Harley-Davidson

In other news, Director Maryrose Sylvester sold 4,278 shares of Harley-Davidson stock in a transaction dated Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total value of $137,965.50. Following the completion of the transaction, the director now owns 17,687 shares of the company’s stock, valued at $570,405.75. This trade represents a 0.00 % decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. 0.87% of the stock is owned by insiders.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently modified their holdings of the company. Landscape Capital Management L.L.C. bought a new stake in shares of Harley-Davidson during the 3rd quarter worth about $5,224,000. Prospera Private Wealth LLC bought a new stake in shares of Harley-Davidson during the 3rd quarter worth about $35,000. Prospera Financial Services Inc bought a new stake in shares of Harley-Davidson during the 3rd quarter worth about $327,000. Quest Partners LLC boosted its holdings in shares of Harley-Davidson by 71,664.3% during the 3rd quarter. Quest Partners LLC now owns 10,047 shares of the company’s stock worth $387,000 after buying an additional 10,033 shares during the period. Finally, Natixis Advisors LLC boosted its holdings in shares of Harley-Davidson by 13.8% during the 3rd quarter. Natixis Advisors LLC now owns 22,656 shares of the company’s stock worth $873,000 after buying an additional 2,756 shares during the period. Institutional investors own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.