Laurence W. Lytton Sells 4,600 Shares of Creative Realities, Inc. (NASDAQ:CREX) Stock

Creative Realities, Inc. (NASDAQ:CREX) major shareholder Laurence W. Lytton sold 4,600 shares of the stock in a transaction dated Thursday, January 18th. The stock was sold at an average price of $2.67, for a total transaction of $12,282.00. Following the transaction, the insider now owns 1,047,604 shares of the company’s stock, valued at approximately $2,797,102.68. This represents a 0.00 % decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link. Major shareholders that own at least 10% of a company’s shares are required to disclose their sales and purchases with the SEC.

Creative Realities Stock Performance

CREX opened at $4.42 on Friday. The business’s 50-day simple moving average is $4.47 and its 200 day simple moving average is $4.20. The firm has a market capitalization of $46.19 million, a PE ratio of -55.24 and a beta of 3.26. Creative Realities, Inc. has a 52-week low of $1.64 and a 52-week high of $5.20.

Creative Realities (NASDAQ:CREX) last released its quarterly earnings data on Wednesday, August 14th. The company reported ($0.06) EPS for the quarter, meeting the consensus estimate of ($0.06). The company had revenue of $13.12 million during the quarter, compared to the consensus estimate of $12.90 million. Creative Realities had a positive return on equity of 0.23% and a negative net margin of 2.40%. During the same quarter in the prior year, the firm posted ($0.19) EPS. On average, research analysts forecast that Creative Realities, Inc. will post -0.07 earnings per share for the current year.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently modified their holdings of the company. Dimensional Fund Advisors LP raised its stake in Creative Realities by 370.9% in the second quarter. Dimensional Fund Advisors LP now owns 49,020 shares of the company’s stock valued at $230,000 after buying an additional 38,610 shares during the period. Thompson Siegel & Walmsley LLC acquired a new position in shares of Creative Realities during the 2nd quarter worth approximately $206,000. Finally, Essex Investment Management Co. LLC acquired a new position in shares of Creative Realities during the 3rd quarter worth approximately $118,000. Institutional investors own 41.32% of the company’s stock.

Creative Realities Company Profile

Creative Realities, Inc, together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers.