Aurora Innovation (NASDAQ:AUR – Get Free Report) and VerifyMe (NASDAQ:VRME – Get Free Report) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, earnings, profitability, dividends and analyst recommendations.
Profitability
This table compares Aurora Innovation and VerifyMe’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Aurora Innovation | N/A | -41.20% | -36.62% |
| VerifyMe | -9.30% | -16.79% | -10.89% |
Valuation and Earnings
This table compares Aurora Innovation and VerifyMe’s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Aurora Innovation | $68.00 million | 90.40 | -$796.00 million | ($0.55) | -7.20 |
| VerifyMe | $25.31 million | 0.46 | -$3.39 million | ($0.23) | -5.00 |
Analyst Ratings
This is a breakdown of recent ratings and price targets for Aurora Innovation and VerifyMe, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Aurora Innovation | 1 | 1 | 1 | 0 | 2.00 |
| VerifyMe | 0 | 0 | 2 | 0 | 3.00 |
Aurora Innovation currently has a consensus target price of $3.75, indicating a potential downside of 5.30%. VerifyMe has a consensus target price of $2.85, indicating a potential upside of 147.83%. Given VerifyMe’s stronger consensus rating and higher probable upside, analysts clearly believe VerifyMe is more favorable than Aurora Innovation.
Institutional & Insider Ownership
44.7% of Aurora Innovation shares are held by institutional investors. Comparatively, 8.8% of VerifyMe shares are held by institutional investors. 13.8% of Aurora Innovation shares are held by insiders. Comparatively, 24.1% of VerifyMe shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Volatility and Risk
Aurora Innovation has a beta of 2.75, suggesting that its stock price is 175% more volatile than the S&P 500. Comparatively, VerifyMe has a beta of 0.63, suggesting that its stock price is 37% less volatile than the S&P 500.
Summary
VerifyMe beats Aurora Innovation on 9 of the 14 factors compared between the two stocks.
About Aurora Innovation
Aurora Innovation, Inc. operates as a self-driving technology company in the United States. It focuses on developing Aurora Driver, a platform that brings a suite of self-driving hardware, software, and data services together to adapt and interoperate vehicles. The company was founded in 2017 and is headquartered in Pittsburgh, Pennsylvania.
About VerifyMe
VerifyMe, Inc., together with its subsidiary, PeriShip Global, LLC, operates as a technology solutions provider that specializes in products to connect brands with consumers and providing brands with end-to-end logistics management for their products. The company operates through two segments, VerifyMe Solutions and PeriShip Global Solutions. The VerifyMe Solutions segment offers technology solutions to connect brands with consumers allowing brand owners to gather business intelligence while engaging directly with their consumers. Its solutions provide brand protection and supply chain functions, such as counterfeit prevention, traceability, consumer engagement solutions, and authentication for labels, packaging, and products, as well as tamper-proof labels. The PeriShip Global Solutions segment offers predictive analytics for optimizing delivery of time and temperature sensitive perishable products. This segment's products include PeriTrack customer dashboard, an integrated web portal tool gives its customers an in-depth look at their shipping activities based on real-time data. It also provides call center, pre-transit, post-delivery, and weather/traffic services. The company has a strategic partnership with INX International Ink Company. The company was formerly known as LaserLock Technologies, Inc. and changed its name to VerifyMe, Inc. in July 2015. VerifyMe, Inc. was incorporated in 1999 and is headquartered in Lake Mary, Florida.
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